Introducing Tigerlily Taylor - The New Face of Bluebella

Daughter of the Queen drummer Roger Taylor and supermodel Deborah Leng, Tigerlily is already a society favourite, having graced the cover of Tatler and appearing regularly in Vogue. She is signed with Select Model Management and is currently in her third year studying English at The University of Sussex after attending Bedales School.

A natural rebel, she left home at 16, though she was always very studious. She said "I was such a horrible teenager - my poor parents. But despite switching schools, I was a nerdy student who got my homework in on time. I am working incredibly hard in my final year at uni and really want to get a First."

She loves being the new face of Bluebella “because they champion female empowerment and the designs have a unique and exciting aesthetic that is redefining sensuality”. She said "I love the idea of buying lingerie for yourself and not just for your partner. It is also incredibly wearable but very sexy, too."

She adores writing poetry and short stories, and may make a move into journalism in the future but ultimately dreams of writing a novel. To add to the cool factor of her famous family, Tigerlily’s brother Rufus is the drummer in the band The Darkness.

Tiger loves concerts and festivals and goes to Glasto and Secret Garden every year. She adores listening to David Bowie, Led Zeppelin and The Who, and it’s not just her taste in music that is rock’n’roll, her style is as well. Glam rock and grungy are key to her wardrobe.

Vogue described Tigerlily and her model boyfriend Henry Pedro-Wright, 24, as "London's coolest couple". They have been together two years and are happiest lying in bed eating pizza and watching box sets.

She said: "Henry has really calmed me down, but I am never getting married. I don't believe in the institution. It takes away all the romance and I would feel trapped."

With an edgy London vibe and recognisable from the party pages around the city’s social set, Tigerlily’s latest campaign reflects the confident, stylish statement made by our lingerie and nightwear designs.

Add to the mix that her latest obsession is Muay Thai kickboxing and you see why we just had to have Tigerlily as the face of Bluebella - smart and fearless, with an edgy street style that epitomises London cool.