Bluebella & Victoria’s Secret

CAN WE TELL YOU A SECRET…?

Announcing a collaboration is always an exciting moment, and we’re thrilled to let you know that select Bluebella collections will be available in a limited number of Victoria’s Secret stores from October, including the flagship stores in London and New York. Our products will be accompanied in store by our new body-positive #loveyourself campaign.

Featuring four unique and gorgeous models, the focus of #loveyourself is on self-love and self-acceptance. It’s a celebration of everybody, and a mission statement for women to wear beautiful lingerie for themselves. Here at Bluebella we are intent on reclaiming space and sensuality, creating lingerie by women, for women, with a focus on power and independence at the core of our directional and fashion-led designs.

A select handful of Bluebella collections – both new pieces and some classic favourites (we see you Nova…) – will be making their way into Victoria’s Secret stores, with everything else available as usual online. This is an exciting opportunity for you to get to know some of our products IRL before you take them home to love them forever. So whether you’re looking for a bodysuit, a bra, or some silky PJs, now you can pop to Victoria’s Secret and get your paws on some Bluebella.

THE COLLECTIONS

Take a peek at what you can look forward to seeing in stores, as seen in the #loveyourself campaign.